PRESS

The International Patagonia Tour 2010 will be covered by the main media of Argentina and Chile. Media from Brazil and Venezuela will have special reporters to cover the race. ”FM de la Montaña” will transmit via flash News “live” from the Tour. The 2009 Edition had large media coverage and a special Production of three chapters on LifeStyle TV.     The international Channel announces the worldwide broadcast of the Patagonia Tour with the spread of Chapter 1 on Wednesday, July 1 In Argentina the Program 1 will be broadcasted at 9pm. In Mexico also at 9pm. In Chile at 8pm through VTR. And it will be repeated on Saturdays at 7pm. In Venezuela the Program 1 will be broadcasted at 7.30pm. And it will be repeated on Saturday 4th at 6.30pm. Repetitions of Chapter 1 will be on July 4th in Argentina and Mexico at 8pm. Chapter 2 will be broadcasted on Wednesday 8th, with repetitions on Saturday 11th, while Chapter 3 is scheduled for Wednesday 15th, with repetitions on Saturday 18th. For more information, or schedules in other countries, visit www.lifestyle.tv or contact Paula C. Picchio, Brand Manager of Playboy TV Latin America & Iberia (0054 11 4851 3745).     Biciclub Magazine is a media and sponsor of the 2nd Edition of the International Patagonia Tour. There will be gifts of Biciclub in the competitor’s kit and a special coverage of each stage of the Tour at Biciclub Magazine.     The radio which began transmissions of adventure races in Argentina will cover this Edition of the Tour. This radio also covered the first Edition of the Tour in 2009. The range of the transmission will be for all the countries, because you can tune this station through www.cotemax.com.ar

| More